Britain—Westlake tyre became Leicester Tigers’ official match ball sponsor and Leicester Tigers is the most successful English club since the introduction of league rugby in 1987.

Westlake tyre is currently strengthening its range of truck and van tyres and has turned to one of the strongest, best-performing rugby teams in Britain to further its brand exposure. With Westlake’s brand message outlining a dedication to producing ‘seriously strong’ tyres, the affiliation with rugby is a perfect fit.

Grantham-based tyre company, Vacu-Lug Traction Tyres, distributes Westlake commercial vehicle tyres throughout the UK in association with Zenises, Westlake’s brand partner in several European markets, and the products can be viewed online via the Vacu-Lug website: www.vaculug.com 

As part of the Match Ball sponsorship, Westlake’s strong branding can be seen throughout the Leicester Tigers’ stadium and Vacu-Lug is also further involved with the Tigers through its sponsorship of first team player Matt Smith.